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The Brief
A Sakura-themed mall campaign is held annually at BreadTalk IHQ as part of a series of seasonal campaigns.
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I conceptualised and spearheaded 2023's Refresh'In Sakura campaign with goals to increase engagement on social media and mall traffic.
Mall Marketing
Social Media
Graphic Design
Stakeholder Management
Campaign Promotional Deals
Spend & Redeem Activity
Organised a Spend-and-Redeem promotional activity where patrons can redeem limited-edition Sakura-themed mall merchandise when they collect receipts from shopping and dining within BreadTalk IHQ.
Merchandise I designed
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