Social Media Rebranding
I joined Killiney Kopitiam as a social media marketing intern between May - August 2021, where I was tasked with ideating, planning and executing social media campaigns alongside other tasks like:
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Influencer Marketing: Reaching out to influencers and managed deliverables
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Graphic Design: Designing promotional materials across various platforms
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Generating ideas on meeting company's objectives with regards to marketing namely to boost content engagement and targeting a new audience base
Posting with a Purpose
New Content Pillars
During the 3 months at Killiney Kopitiam, I led a rebranding project for its social media platforms:
This was done through creating content pillars with the aims of creating value-adding content separate from promotional posts
Some of the new content pillars created include:
Aesthetic Drink Recipe Videos
Promoting products while providing inspiration to our followers
Promotional Content
Lifestyle Shots
Ah Gong (Mascot) Content
Improve aesthetics of feed and reinforce Killiney's rebranded image
Launched the mascot of
Killiney Kopitiam - Ah Gong
My Favourite Campaigns
Father's Day Campaign
For Father's Day, we had to create an attractive promotion to encourage purchases and
we came up with a mini Father's Day gift to accompany every purchase.
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The gift box included a Killiney Kopitiam mug, 3 sachets of 2-in-1 coffee (as dads traditionally appreciate non-sweet coffee) and a card (that I illustrated!)
Promotional banner designed for the website's landing page
My Favourite Campaigns II
The launch of 'Ah Gong'
Killiney Kopitiam wanted to launch their mascot to the public, Ah Gong, a warm and familiar face easily identifiable to people.
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I was tasked with handling the publicity of his launch and with that, came the idea of a series of interactive Instagram stories introducing Ah Gong.
The IG stories featured were designed and animated by me and to drive further hype around the mascot launch, we also hosted a giveaway which garnered over 200 likes and 279 comments.
Instagram sneak peek before official launch
Ah Gong IGS Stickers