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The Brief
Every year, BreadTalk IHQ celebrates Chinese New Year, and in 2023, we ushered in the year of the rabbit with the
'Happy New Year 兔 You (金兔贺新春)' Campaign which I planned and executed.
The campaign aimed to increase mall traffic and encourage spending at tenant stores, through fun, interactive activities and promotions which included a Golden Ingot Hunt, a God of Fortune Greet & Meet, and a Spend & Redeem Promotion.
Mall Marketing
Social Media
Graphic Design
Stakeholder Management
Campaign Promotional Deals
God of Fortune and Lucky Bunny Meet & Greet
To liven the mall in preparation for the lunar new year, we arranged for the God of Fortune and Lucky Bunny who gave out red packets and chocolates to patrons. (They even posed with them for photos)
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